Menu
Business areas

Product marketing

Alvira’s marketing solutions go far beyond influencing product perception or distribution efficiency. Our focus is on digital marketing, big data utilization, and building predictive models that anticipate consumer needs and forecast product and service demand years ahead.

Alvira marketing solutions

At Alvira, we view products and services not merely as objects of consumption, but as powerful sources of insight into customer preferences, needs, and values. Our solutions are aimed at:
Increasing customer engagement and lifetime value (LTV)
Optimizing and boosting the effectiveness of advertising campaigns
Implementing growth
marketing tools
Enhancing
monetization strategies
By digitizing a wide range of marketing metrics, we develop product strategies that support long-term success in competitive markets. Surrounding the customer with personalized content and tailored engagement, we increase LTV and deepen participation in the consumption cycle.

We develop and use:

AI models for content generation and automated ad campaign management
DSP platforms with advanced audience targeting, integrated with top SSPs and ad exchanges
Retargeting and re-engagement tools to drive repeat interaction
Solutions for forecasting, collecting, and analyzing marketing data and performance metrics

Sectors &
application areas

Alvira’s marketing technologies and models are applied across some of the fastest-growing sectors in both digital and traditional industries
  • E-commerce & shopping
  • Finance & consulting
  • Travel & tourism
  • Gaming
  • Food delivery
  • Social media platforms

AI & big data in marketing: key insights

  • Market size: $20.4B in 2024, projected to reach $27B in 2025 and $82B by 2030 (CAGR 25%)

  • Adoption: 78% of global companies use AI in at least one business function with marketing among the top three

  • Day-to-day use: 88% of marketers apply AI for personalization, analytics, and content generation

  • eCommerce: 51% of online retail businesses leverage AI to enhance customer experience

Impact of AI in marketing

  • LTV Growth: +7–14% in niche services, +11–18% in mass-market products

  • Retargeting & re-engagement: Up to 63% increase in profits, 50%+ cost savings on customer return

  • AI-powered creatives & automation: Up to 80% reduction in content and ad spend, +27–41% improvement in campaign profitability

Alvira’s approach

We combine the global reach of leading platforms with targeted, localized advertising networks tailoring strategies to each client's goals and amplifying their impact through AI and data-driven insights.

This is Alvira

Where people with range, backed by data and driven by values, reshape the standard.
2025 © Alvira Group LTD